Resume Strategy Return to the Basics

Executive Resume Strategy – Storytelling Basics

If you are trying to unearth great content for your executive resume, go back to the basics of information gathering and good storytelling. Writing a resume is just like writing a story – a career story, and good stories strategically weave together the right facts.

To ensure the best content is included in your resume, analyze the challenges you’ve faced throughout your career to determine relevant details.

Consider the 5 Ws and the 1 H: Who, What, Where, When, How, and Why.

Here’s an example.


Maybe in your past position, you were tasked with creating a sales solution. Instead of just listing this fact in your resume: โ€œCreated a sales solutionโ€โ€ฆ.. flesh it out to help build a more robust story of value:

WHO was involved?

Team of 4 sales representatives.

WHAT was involved?

Directed the team of sales representatives to create and implement a multi-national sales solution.

WHERE did this happen?

In an international organization with $42M in annual sales.

WHEN did this occur?

2018 as Senior Sales Director for Big Corp in Columbus, Ohio.

HOW did it end?

Built and delivered the sales solution in just 8 months. Sales solution produced 15% YOY sales increase.


Now take all of these facts that you’ve captured and piece them together into a high-impact, value-enhanced statement for your resume, like this:

โœ”๏ธGenerated 15% YOY sales increase, directing a team of 4 to create and launch a new multi-national sales tool which was rolled out across the organization in just 8 months.



All of the above will help reveal the big “WHY“. Why you are the best candidate for the targeted job!

Remember, career storytelling is a bit like putting a puzzle together. You need to fit all the pieces together in the right way to deliver the ‘end result’. A bunch of pieces on their own don’t have much meaning, but when strategically shaped, they form an image with impact!




Adrienne Tom

Looking to get noticed for top jobs? I can help. Visit me online at to learn more about my award-winning resume and LinkedIn writing services that helped C-suite executives, VPs, and directors land top jobs at billion-dollar companies, start-ups, and everything in between. โšœ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐—ฑ๐—ฒ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ฒ๐˜€ ๐˜๐—ผ ๐—ฏ๐—ฒ ๐˜๐—ผ๐—น๐—ฑ. Everyone has value to offer employers. But conveying this story in a modern, succinct executive resume isnโ€™t easy. I can do this for you. โšœ ๐—œ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฎ๐—ป ๐—ท๐˜‚๐˜€๐˜ โ€˜๐—ฎ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—บ๐—ฒโ€™. I'm often told that my process is as valuable as the final documents. People feel more empowered and confident after our work together. โšœ ๐— ๐˜† ๐—ฟ๐—ฒ๐˜€๐˜‚๐—บ๐—ฒ๐˜€ ๐˜„๐—ผ๐—ฟ๐—ธ. I hear amazing success stories from my clients. For 15+ years, I have written hundreds of executive resumes and LinkedIn profiles that generated increased recognition and escalated earning power for my clients.

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