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Demonstrate ROI

Executives: You are an Investment, Not an Expense

Executives, stop thinking of yourself as just a job seeker who is seeking a salary and start positioning yourself as a worthwhile investment.

An investment with high returns.

Write your resume to be a marketing motivator.

Instead of just listing job duties in your resume, sell value. Your value.

Demonstrate the returns.




Emphasize how you will help a business do things faster, better, or smarter:

  • Reduced financial statement preparation from 20 days to 7 days.
  • Lowered customer complaints 40% by launching formal feedback system.
  • Instilled a culture of accountability, improving product delivery time 18%.



Share how you can make money, save money, or increase efficiencies:

  • Grew revenue 14% and improved gross margin 21% in 1 year by standardizing operating procedures.
  • Produced $5M in cost-savings by renegotiating all supply and service contracts.



Tell readers how you’ve succeeded in the past by listing examples of success:

  • Built successful technical sales organizations from the ground up within three global organizations.
  • Generated over $6M in total cost-savings during tenure. Cha-Ching! 


Now your resume isn’t just ordinary-job-overview. It’s high-return-on-investment-professional. Clearly show employers how investing in you is worth their while!



Adrienne Tom

Looking to take your executive resume or job search to the next level to land your next job faster and increase your earning power? I can help! Visit me online at to learn more about my award-winning resume writing, LinkedIn writing, and job search strategies for top professionals and executives located across Canada and the USA.

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