Brand Yourself to Stand Out During a Job Search

Brand Yourself to Stand Out During a Job Search

ย  ย  ย  ย  ย  ย  ย  ย  Do You Want to Stand Out?

To succeed in todayโ€™s job search you need to stand out.ย  To help catch the eye of hiring authorities you need a savvy job search plan that is centred on the sale of YOU and your brand, making it easy for employers to understand how your skill offerings connect to their role requirements.

According to Wikipedia: โ€œBrand is the name, term, design, symbol, or any other feature that identifies one sellerโ€™s product distinct from those of other sellersโ€.ย  ย ย In order to brand yourself you need to:

  • Think of job searching as marketing.ย ย You are the product.ย  Your marketing materials are your resume, cover letter, LinkedIn profile.ย  Your sales pitch is your interview.ย  Make yourself available and keep yourself well-informed of current job search strategies โ€“ including personal branding!


  • Identify your โ€˜selling featuresโ€™.ย  Think about what sets you apart from other job competitors in your industry or occupation. Are you a cost-savings generator, a process improvement specialist, or a team alignment strategist?ย  Ensure you can support these claims with rich and quantitative results from throughout your career.


  • Distinguish yourself.ย  Now that you understand your value, ensure your brand isnโ€™t like everyone elseโ€™s. ย Find where your niche is.ย  For example, major soft drink providers like Coca-Cola and Pepsi offer similar products. How do they differentiate themselves? Well, they narrow their value and position it strongly. They use value propositions (or taglines) that are catchy. ย If your personal value is on the generation of cost-savings, dig deeper to figure out HOW you create money savings. Now summarize your offering into a strong tagline.


  • Be consistent.ย  As mentioned, major brands are able to separate themselves from the competition by pinpointing their unique value and then marketing it consistently.ย  Their branding is hard to overlook. Do the same. Keep your messages constant and similar in all job search materials and throughout all professional communications. Become recognizable as a brandโ€ฆ.brand YOU.


Job seekers are expected to know their value and communicate it effectively, especially at the senior professional level.ย  If you are struggling to capture or communicate your brand in a compelling manner (in your resume, cover letter, LinkedIn profile, executive biography, during an interview, or while networking) contact me for help.

Adrienne Tom

Looking to get noticed for top jobs? I can help. Visit me online at to learn more about my award-winning resume and LinkedIn writing services that helped C-suite executives, VPs, and directors land top jobs at billion-dollar companies, start-ups, and everything in between. โšœ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐—ฑ๐—ฒ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ฒ๐˜€ ๐˜๐—ผ ๐—ฏ๐—ฒ ๐˜๐—ผ๐—น๐—ฑ. Everyone has value to offer employers. But conveying this story in a modern, succinct executive resume isnโ€™t easy. I can do this for you. โšœ ๐—œ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฎ๐—ป ๐—ท๐˜‚๐˜€๐˜ โ€˜๐—ฎ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—บ๐—ฒโ€™. I'm often told that my process is as valuable as the final documents. People feel more empowered and confident after our work together. โšœ ๐— ๐˜† ๐—ฟ๐—ฒ๐˜€๐˜‚๐—บ๐—ฒ๐˜€ ๐˜„๐—ผ๐—ฟ๐—ธ. I hear amazing success stories from my clients. For 15+ years, I have written hundreds of executive resumes and LinkedIn profiles that generated increased recognition and escalated earning power for my clients.


  1. professional resume writing on June 13, 2013 at 12:47 pm

    The 4 points you have shared above are common but no doubt very important in terms of getting the job. Branding is very important to make yourself a powerful competitor in front of yourself and the employer.

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