Cover letter2

Bold Cover Letter Tips for Executives

Cover letter2Executives can make their cover letter stand out with several modern approaches, in both content and design:

Shorten It Up

Skip the stuffy and standard 4-paragraph approach and generate a tactical letter that clearly outlines value and offering through short and succinct impact statements. Think โ€˜less is moreโ€™ and โ€˜quality of content over quantityโ€™, keeping content sparser in space but richer in results. Deliver bite-sized details and one-line bullet points for easy-to-absorb influence. Introduce content with a question and follow it up with succinct result statements, such as:

My results accelerating company growth and expansion?

  • Achieved 500% year-over-year growth in just 2 years.
  • Turned around an under-performing enterprise to achieve 56% increase to the bottom line.
  • Boosted revenue 25% through market expansion strategies.

ย Cut to the Chase

Steer away from formal language that beats around the bush; be more direct and to the point.Instead of โ€œI believe that my skills would be an excellent match for your role requirementsโ€ โ€ฆtry: โ€œThis is how you could benefit from hiring me:โ€โ€ฆor โ€œIf your company is looking to advance profits, I can helpโ€โ€ฆ.and provide the proof. The proof is important!ย  Back up any claims of success with proof of skill or you wonโ€™t be taken seriously.

Launch a Question

Do your research to identify potential pain points of each application and then open your cover letter with a direct question like: โ€œDo you need a technical executive who can fuel collaboration between business and IT?โ€ or โ€œIs your company is looking to advance operations and raise project performance?โ€ These eye-catching questions are tailored to the role requirements and certain to attract attention.

Be Nontraditional

Recruiters read cover letter after cover letter of similar content and design. Try adding a chart, graph, or testimonial box right into the letter for appeal and interest. Employ color, bullets, or bolding components to help feature key content. Steer away from traditional paragraph-dense templates and consider breaking out top impact statements into a box or sidebar to summarize offerings in a more succinct and eye-catching manner.

 

Quick things to AVOID in your executive cover letter:

  1. Long-winded details. Less is more when recruiters are short on time.
  2. Fluffy superlatives like โ€˜excellent, outstanding, super, amazingโ€™. In a cover letter, these words are a lot weaker than they sound. Let your results do the talking for you.
  3. Addressing the letter โ€œDear Sir or Madamโ€. Archaic and unappreciated. Find a name and address it the person directly for each application.
  4. Generic letters that are never customized. Content must be tailored each and every time.

 

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Adrienne Tom

Looking to get noticed for top jobs? I can help. Visit me online at CareerImpressions.ca to learn more about my award-winning resume and LinkedIn writing services that helped C-suite executives, VPs, and directors land top jobs at billion-dollar companies, start-ups, and everything in between. โšœ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐—ฑ๐—ฒ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ฒ๐˜€ ๐˜๐—ผ ๐—ฏ๐—ฒ ๐˜๐—ผ๐—น๐—ฑ. Everyone has value to offer employers. But conveying this story in a modern, succinct executive resume isnโ€™t easy. I can do this for you. โšœ ๐—œ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฎ๐—ป ๐—ท๐˜‚๐˜€๐˜ โ€˜๐—ฎ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—บ๐—ฒโ€™. I'm often told that my process is as valuable as the final documents. People feel more empowered and confident after our work together. โšœ ๐— ๐˜† ๐—ฟ๐—ฒ๐˜€๐˜‚๐—บ๐—ฒ๐˜€ ๐˜„๐—ผ๐—ฟ๐—ธ. I hear amazing success stories from my clients. For 15+ years, I have written hundreds of executive resumes and LinkedIn profiles that generated increased recognition and escalated earning power for my clients.
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