Frequently Asked Questions

Your resume is your representative to potential employers. It should be distinct, influential, and skillfully styled to provide a memorable first impression. Today's career documents need to be keyword and content rich to make it through both electronic and personal scanning methods. To ensure you are selected for an interview you want to make an instant and lasting impression with a strong career document package that effectively showcases your strengths.

Partner with Adrienne Tom, Resume Strategist, for a personalized career document solution:

Adrienne, what specialized services do you offer?

The focus of my work, and my passion, revolves around the creation of various career documents for senior-level professionals (rising leaders, experienced managers and directors, and emerging or established executives). All packages include a customized resume and cover letter, some packages include LinkedIn profile development, and you can also work with me on interview or job search coaching. In addition, I also offer access to the award-winning Job Search Success System so you can learn current job search strategies to increase the success of your new career documents.

What sets you apart from other resume writers?

I work hard to stay abreast current resume trends and ensure leading-edge service. As a testament to my commitment, I have been awarded several resume writing recognitions both nationally and internationally. Leveraging over 13 years in the careers industry, a Bachelor of Arts degree in English, multiple certifications, recent national publications, and my contract work with LinkedIn - I stand apart as one of a select few in Canada with this level of expertise. Most resume writers only provide career documents and leave you trying to figure out the rest. Yet resumes and cover letters need to be used in conjunction with effective job search strategies to increase success. I provide comprehensive job search resources as an employment strategist to help you conduct a modern-day job search with less time and less stress.

Do you write resumes for all occupations and career levels?

Trained to write eye-catching and interview-winning resumes for all occupations, industries, and career levels, I currently specialize in assisting rising leaders, experienced managers and directors, and emerging or established executives that have clear career targets in mind.

If you are not a senior-level professional and you think the services at Career Impressions are still a good fit for you - please contact me to discuss.

Do you offer in-person appointments?

Yes! This high-touch service is unique and personalized, although I do assist a large portion of clients across Canada and the US via telephone. Please email me to inquire about appointment availabilities.

What is your process?

Service Selection and Booking: To start, select a presentation package and inquire about my strategy session availabilities, which are 60 minutes in length. Once you have selected an appointment time (either in-person or via telephone) that works best for you, I will hold the appointment space for you (for up to 24 hours) and provide you with an electronic invoice. Payment is required to secure services.

Worksheet Exploration: Once payment is finalized you will receive and complete a Career and Branding Exploration Worksheet. The worksheet is a requirement for service and it must be returned at least 7 days prior to your strategy session time. Although detailed, this worksheet will ensure you capture all basic career details and it will give you an opportunity to brainstorm relevant results and achievements. It is a good idea to schedule several hours to address the worksheet. Late worksheets will delay services several weeks.

Strategy Session and Strategy Development: The strategy session is designed to further expand upon the information in your worksheet, gather additional content, and zero in on your unique offerings. Each session lasts up to 60 minutes and can occur in person or via telephone.

Resume Preparation: After the consultation I will design your customized career documents and provide them via email for review within seven business days. You are allowed two (2) sets of revisions within 14 days of service commencement (time of consult). All final copies are supplied after 14 days of service commencement, via email, in Word, PDF, and ATS-friendly versions. No additional modifications or consultations are included. If you order a Navigation package subsequent interview coaching will occur.

How can I complete payment?

A customized electronic invoice will be supplied with a link to finalize payment online. All major credit cards are accepted. A PayPal account is not required. Alternatively you can complete payment via etransfer.

What is the Job Search Success System?

This 18 module self-paced learning program includes information, tools, resources, done-for-you-templates, blueprints, and phone scripts - neatly organized by topic in an online library of downloadable pre-recorded audio coaching calls and supporting documents. With the Job Search Success System you will have total job search support!

Designed by Master Career Director Mary Elizabeth Bradford, this award-winning system is distributed by career professionals to help job seekers get their job search focused. Valued at several hundred dollars, this system will teach you how to: identify the job you want, locate career opportunities, apply for roles using effective strategies, tap into the hidden market, generate interviews, and network the right way!

If you order a package through Career Impressions that includes this system you will be granted access upon your document completion.

What is an Award of Excellence?

An Award of Excellence is a distinctly Canadian award that recognizes Canadian resume writers and career professionals for outstanding work in the industry. Only 10 to 12 awards are presented by Career Professionals of Canada each year. I am honoured to have received 15 Awards of Excellence to date.

What is a TORI Award?

The Toast of the Resume Industry (TORI) Award is one of the industry’s top honours for resume writers. An international award from Career Directors International, it recognizes elite resume writers for excellence in resume writing. The TORI award standards are rigorous and highly competitive. It is with great pleasure that I have secured 6 TORI Awards to date for my exceptional executive resume writing.

What if I need to reschedule a confirmed appointment?

Appointments can be rescheduled up to 48 hours in advance and subject to availability. If you choose to reschedule your appointment with less than 48 hours notice a surcharge will apply. All services are non-refundable.

What if I am struggling to complete the Career and Branding Exploration Worksheet?

This comprehensive worksheet will require you to capture your relevant career history, skill sets, education, and volunteer work - with heavy focus on notable achievements. Although great detail is not required, do your very best to address every question. Capturing the basics up front will save time during the strategy session to really focus on your value. If you are struggling to answer any questions please contact me for guidance well in advance of the deadline.

Is a cover letter required with every application?

Yes! Often job seekers underestimate the value of a carefully branded cover letter that compliments and supports the resume. If you do not submit a cover letter and a recruiter was expecting one, you could find yourself at a serious disadvantage.

Why is a LinkedIn profile needed?

LinkedIn is the top social networking website for job seekers. With 300 million registered users, LinkedIn allows you to leverage the power of your network - the people you know, and the people those people know - to help you connect to the person (or people) who are in a position to offer you a job. You need a solid LinkedIn branding page because employers and recruiters regularly engage with LinkedIn to vet job candidates or evaluate a job seeker's value. You want to ensure your profile is strong and on-brand.

I offer customized LinkedIn profile content development, along with user tips on how to proceed with leveraging the site during your job search. Clients must set-up, populate, and manage their own online account.

In 2014 I was hired by LinkedIn to author ongoing articles on job search topics and contribute to the Job Seeker Premium Group as a job search expert.

What is the difference between a CV and a resume?

A resume is a succinct and targeted marketing tool used to secure industry employment. A CV (curriculum vitae) is a more comprehensive document primarily used to apply for academic, education, research, or scientific roles.

What is the value of a well-written resume and cover letter?

The value of a stellar resume and cover letter is priceless. Did you know that the average job search lasts almost six months? Yes. Just imagine the loss of income and resources during this lengthy search, which can be greatly reduced with a properly formatted and high-impact career application package. The value of investing in professional resume writing assistance could mean a major difference in lost income and wasted time. Employers are also overwhelmed with job applications; you need to make yours stand out.

What is ATS?

ATS stands for Automated Tracking System, which is an electronic application system that most major employers use to accept and screen job candidates. If you apply for a job online there is a good chance that your resume will be going through ATS. Resumes submitted through automated tracking systems are stripped down and scanned for keywords that match available job openings. I recommend researching the way ATS works, and ensuring you use the right resume to apply for online postings.

Can you guarantee that I will get a job by using your service?

No resume writing or interview service can guarantee that you will secure a job offer - there are simply too many variables in a job application process. What I can guarantee is my personal investment, commitment to the outlined processes, and your satisfaction. For more details on guarantees within the industry, I recommend my blog post here.

Why do you sometimes have a wait list for assistance?

Focused on quality instead of quantity, I carry a limited client load, devoting time and attention to a select group of clients at any given time. There are many other 'shops' that can produce generic and fast resumes; I do not. Although this is my only job, my unique offerings and select level of service means there is sometimes a wait list for assistance. If your needs are urgent certainly let me know; accelerated service is available at an additional cost - subject to availability.

What are the benefits of resume distribution, and how does it work?

Resume distribution works for all types and levels of job seekers. My resume distribution service will help put you in contact with recruiters based on location, salary requirements, industry, and position. Most recruiters work nationally and may have well-aligned opportunities in other parts of the US or Canada you can consider, or you can narrow contact to those who work in your industry or specialties of interest. The amount of recruiters reached for each distribution will vary based on your unique job search criteria, averaging 200-2000 contacts from a database with over 37,000 contacts. All contact is made using your personal email address. This is a highely customized process. When distribution is finalized you will receive a spreadsheet with the names, addresses, and contact information for reach recipient so you can follow upu or track activities - this in and of itself is worth the investment!